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Is there
a global pattern when it comes to young people´s thoughts and values?
What is the role of cultural factors and history at a time when country
after country is speeding ever faster towards an IT society in which traditional
national boundaries are blurred?
Several pilot studies are being carried out in various countries in order
to test the method and the model used in the Nineties Report (see above
under Presentations).
The main purpose of these studies is to collect reference material to
enable us better to understand the interaction between young people´s
thoughts and values in Sweden and the ongoing globalization process.
Modernization is not necessarily synonymous with Westernization, but the
part played by cultural preferences and values in this day and age is
a process that we ignore at our peril. Knowledge of these societal processes
may be the key to a deeper understanding of the transition that we are
now going through the transition from the second to the third millennium.
For many countries this is also a transition to values and driving forces
that differ from those of industrial society. Therefore, as a means of
getting a global bearing on these processes, pilot studies are now under
way in Malaysia, Venezuela, Hong Kong and several European countries.
How GG
is connected to the Nineties Report
The panel study of young people's values and belief systems - the Nineties
Report - formally ended as the name indicates with the decade it mirrored.
The panel is aging, once starting as 19-25 years of age they're now getting
to their thirties. A new panel with young people being 19-25 at the millennium
shift were started now named the "Global Generation".
But wouldn't it be a waste not trying to study how the life cycle influence
when young people mature; starting families, finish education and beginning
to pay mortgages? Yes definitely and that's why we decided to continue
the panel as long as the respondents accept our tricky questionnaires.
Still, after so many years, we only have 6-7 percent as internal dropout
rate. The explanation is probably that this is a true participatory research
project, young people conduct all the interviews and they are likewise
active in the analysis work and the different modes of presentations of
the results.
Worldwide
intergenerational analysis
Another valuable tool in the analysis is the World Value Survey which
makes it possible not just to compare values between some sixty countries
worldwide but also to compare changes between three different cohorts
(from 1986/87 and 1995/96 and 1999/2000) and between all ages from 16
to 75 within these cohorts and countries.
Method
Our starting-point is an empirical study dealing with young people´s
driving forces, values and ideals: the Nineties Report. Arguably, the
young people of the nineties are an extremely valuable social resource
that we pay scant attention to. Apart from annual in-depth interviews
that indicate changes over time, quantitative surveys both of the target
group and of older people are conducted on a continuous basis. These surveys
include implementation and information/marketing measures that will make
it possible to communicate the findings to the general public, to politicians
and to specific target groups (consisting mainly of young people). The
methods used are based on a three-stage model. The first stage consists
of research and strategic analyses based on grounded theory and participatory
research. The young themselves take part in all stages of the survey,
including the analyses. Triangulation, mixing qualitative and quantitative
methods, is used. Interactive media are used throughout to report the
findings. Figures and statistics revealing young people´s attitudes
to the opportunities and risks inherent in mobility will be found below,
see Statistics and Figures.
Read more:
- With
young vioces
- Why
Ask Young About the Future?
- A
Study of Values
- Young
Men and Women on Energy
- Facts
-
Statistics and Figures
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